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February 12, 2013
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Using Predictive Analytics to improve the Customer Shopping Experience
Posted on 24 Apr 2013 Retailers have seen a dramatic decrease in their in-store shopping as shoppers browse brick-and-mortar stores to check out the items...
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24 Apr 2013
Posted by Admin
Retailers have seen a dramatic decrease in their in-store shopping as shoppers browse brick-and-mortar stores to check out the items and then make purchase online to obtain a lower price point. Recently, contributor for Forbes, Barbara Thau, wrote an article highlighting how ForeSee, a customer experience...
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22 Apr 2013
Posted by Nadiege Would be really interesting to see how this medium develops in the next year or so. We had an interesting discussion in our Digital Marketing class about this topic, as well, and I believe that companies such as Groupon and Facebook will embrace this trend as well. I worry that smaller players in this...
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21 Feb 2013
Posted by Admin 
The big idea: Analytics that are aligned with the business model and market conditions are a strategic asset that can provide stable growth in a volatile industry, even when the data are self-generated.The scenario: Dunia Finance started with a business model focused on offering financial services...
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12 Feb 2013
Posted by Admin 
This paper considers how to use company reported summary data to estimate current-customer equity, taken here to mean the sum of the customer lifetime values of the firm's current customer relationships. It offers general guidance about how to estimate retention rate and revenue per renewal when the...
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12 Feb 2013
Posted by Admin 
The Marketing Analytics team at Darden conducted a short survey to gain an understanding of what people thought/knew about Marketing Analytics. This survey was completed by candidates from various industries including but not limited to Consulting, Financial Services, Marketing, IT, etc.The survey comprised...
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17 Jan 2013
Posted by Admin 
This research provides theoretical arguments and empirical evidence for how Genetic Algorithms (GA) can be used for efficient estimation of macro-level diffusion models. Using simulations we find that GA and Sequential Search-Based-Nonlinear Least Squares (SSB-NLS) provide comparable parameter estimates...
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18 Nov 2012
Posted by Admin 
CRM in Data-Rich Multichannel Retailing Environments: A Review and Future Research Directions Many retailers have collected large amounts of customer data using, for example, loyalty programs. We provide an overview of the extant literature on customer relationship management (CRM), with a specific...
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16 Nov 2012
Posted by Admin 
While the increasing availability of “big data” enables empirically-guided approaches to marketing resource allocation, the organizational processes necessary for effective decision making and implementation must be in place. Companies need state-of-the-art analytics that show how different marketing...
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16 Nov 2012
Posted by Admin 
This article uses Cardigan Networks as a case study to illustrate the value of an innovative technology that facilitates customer monitoring and preference analysis. About Cardigan Networks Rob Masri set up Cardagin Networks in 2010 to develop an app targeted at smaller, local merchants that offered...
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15 Nov 2012
Posted by Admin 
Written by Darden marketing professors, Rajkumar Venkatesan and Paul Ferris, this Washington Post article discusses the findings of a marketing research study that ties custom coupons and marketing analytics together with CRM, CLV, and retail technology. Custom Coupons: The big idea Coupons customized...
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