07 Nov 2013
Posted by Jeremy Levine 
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In this complimentary webinar, professors Paul Farris and Raj Venkatesan demonstrate several useful techniques and strategies for understanding how marketing spend drives bottom-line results. Specifically, they show how to pinpoint useful marketing data and ignore the noise, create simple, easy-to-understand metrics that illustrate which marketing spend is most effective, and generally develop a game plan for improving marketing ROI. Professor Venkatesan will also respond to specific questions or thoughts posted in the comment section of this post.
