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Book Videos

Rajkumar Venkatesan - Cutting Edge Marketing Analytics Book

Resource Videos for the Book

How To Do Cluster Analysis Using Excel

This video is an additional resource to chapters 3 and 4 of the book Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning. It gives you examples of how to use Excel tools to develop cluster analysis (duration: 16:32).

 

How To Do Logistic Regression Using Excel

This video is an additional resource to chapters 3 and 4 of the book Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning. It gives you examples of how to use Excel tools to develop logistic regression (duration: 12:40).

 

 

Hot To Do Multiple Regression Using Excel

This video is an additional resource to chapters 3 and 4 of the book Cutting Edge Marketing Analytics: Real World Cases and Data Sets for Hands On Learning. It gives you examples of how to use Excel tools to develop multiple regression (duration: 6:40).