28 Oct 2013
Posted by Jeremy Levine 
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There are a variety of metrics commonly used to measure the success of inbound marketing efforts. Marketers cite everything from SEO (search engine optimization) rankings to content downloads to social media reach but often find it difficult to engage CEOs and CFOs. One problem is that there is a disconnect between these activity-based metrics and the actual performance of the website. This article explores this problem and provides five best-practice examples of high-impact metrics than can be directly linked to sales and bottom-line results.
