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As a marketer, it can be difficult to separate the lofty promises of Big Data marketing analytics from the practical applications that can truly have impact in an organization. Two recent articles on CMO.com provide guiding principles that organizations can use to drive real value from their data. The first article, Why Culture and Data Velocity Are Hindering Your Big Data Success, explains that the first step toward successfully using data is a culture shift away from using “gut feelings” about data-driven decisions. The second article, Big Data Analytics: The Black Magic of Marketing?, discusses some key concepts on how to use new technologies to both target customers and to derive actionable insights.

Why Culture and Data Velocity Are Hindering Your Big Data Success

Big Data Analytics: The Black Magic of Marketing?