Consumer goods companies are increasing their focus on in-store execution. Product presentation and positioning are key factors for winning the purchase at the point of sale. In order to increase sales and profit, companies are looking for ways to ensure high compliance with their standards for in-store product placement and appearance.
From a picture taken in-store with a smartphone or camera, the digital merchandising service extracts relevant data about the product at the shelf and the in-store situation. As soon as the data is extracted, it is analyzed and quantitative and qualitative information is compiled. This information is shared to support business decisions enabling brand owners to take the necessary corrective actions.