Analytics is today a multi-billion-dollar business and CPG companies are making huge investments to build their analytics capabilities.
In May 2012, Accenture surveyed more than 75 global CPG companies on their analytics initiatives—where they are in their journey to be more analytics-driven, results so far, and the focus of their future investments.
This report highlights key findings from the research and provides recommendations for CPG companies to drive maximum value from analytics.
1. Continuing investment in analytics but struggle with execution
2. Realigning analytics tools and data to create value
3. Operationalizing analytics throughout the enterprise
See the full report: Accenture Commercial Analytics for Consumer Goods.