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Free webinar

LIVE WEBINAR – Use Marketing Analytics to Discover Insights About Your Customers

Rajkumar Venkatesan - Cutting Edge Marketing Analytics Book

Tuesday, 12 August 2014
Noon to 1 p.m. EST
Cost: Complimentary
Click here to register

Learn how you can use marketing analytics to better understand your customers and create more effective marketing strategies as a result.

Join us to:

  • Learn to incorporate analytics into data-driven marketing strategies and planning processes.
  • Study five consumer insights derived from marketing analytics in consumer software, retail, consumer goods and pharma.
  • Learn why you need to distinguish between descriptive and predictive analytics.
  • Use a road map to develop an analytics-driven organization.

This webinar features new research from the book Cutting Edge Marketing Analytics, which Professor Venkatesan co-authored, and from the upcoming short course for working marketing leaders, Strategic Marketing Analytics: Leveraging Big Data.

Please register on this link:

Can’t make this time? Register to receive a link to the recording afterward.



Venkatesan is an award-winning researcher in the marketing field. Recognized as a top rising scholar in marketing and as one of “The World’s 40 Best B-School Profs Under the Age of 40” by Poets & Quants, he has consulted with firms, such as IBM, in the technology, retailing and pharmaceutical industries on their marketing analytics initiatives.