Learn how you can use marketing analytics to better understand your customers and create more effective marketing strategies as a result.
This webinar features new research from the book Cutting Edge Marketing Analytics, which Professor Venkatesan co-authored, and from the upcoming short course for working marketing leaders, Strategic Marketing Analytics: Leveraging Big Data.
Please register on this link: http://executive.darden.virginia.edu/register-analytics-webinar
Can’t make this time? Register to receive a link to the recording afterward.
ABOUT PROFESSOR RAJ VENKATESAN
Venkatesan is an award-winning researcher in the marketing field. Recognized as a top rising scholar in marketing and as one of “The World’s 40 Best B-School Profs Under the Age of 40” by Poets & Quants, he has consulted with firms, such as IBM, in the technology, retailing and pharmaceutical industries on their marketing analytics initiatives.